
Smart Paint Additive for COâ‚‚ Capture
Multifunctional Coating, Reducing COâ‚‚ and VOCs Levels
Technology Applications

Indoor
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Outdoor
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Automotive
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Driving Change
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This innovative PureZone paint additive integrates cutting-edge materials and technologies to capture greenhouse gases, turn COâ‚‚ and VOCs into minerals, and generate oxygen — creating healthier indoor environments (Healthy Buildings).
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It offers a simple, cost-effective DAC (direct air capture) solution that can be applied almost anywhere. This smart coating reduces air pollution, supports health and productivity, and minimizes outdoor environmental impact.


The Impact
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We developed an additive for eco-friendly paints and coatings that improves air quality by reducing COâ‚‚ and volatile organic compounds (VOCs).
Applied over large surfaces, these coatings could rival natural carbon sinks in removing excess carbon.
As the global building industry works to meet binding net-zero emissions targets by 2050, the coating sector — thanks to its vast surface area coverage — has a vital role to play.
The Problem
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The short and long-term environmental and human health effects of global emissions, specifically elevated concentrations of CO₂ and VOCs, are subjects of active scientific and societal discourse.​
COâ‚‚, the most impactful greenhouse gas. In 2024, global emissions reached 41.6 billion tons, with no signs of decline. Indoors, high COâ‚‚ levels impair cognitive function, productivity, and well-being, while HVAC systems used to ventilate it consume energy and emit more COâ‚‚.

