The Product
Paint additive for reducing CO₂ & VOC
The “PureZone additive” is a white, solid, stable, cost-effective additive for paints and coatings that captures and stores CO2, releases oxygen, and purifies the air from VOCs.
The PureZone additive is an inexpensive, patent-pending, strong, solid oxidation material developed by researchers at the Hebrew University of Jerusalem with dozens of granted patents and marketed products. Their expertise is in toxic gas treatment, utilization of carbon dioxide, decontamination of toxic materials, and advanced oxidation processes.
The PureZone additive can be easily encapsulated/suspended into different types of indoor and outdoor paints during manufacturing.
The high-quality paint with 5% additive can capture and store 171 g CO2/sqm of painted surface, which is five times higher than any other known paint solution on the market. 5 liters of paint with PureZone additive is equivalent to a year of CO2 capture capability of an adult tree by photosynthesis (a tree of 35 sqm has an efficiency of 27 g CO2/day). PureZone additive encapsulated in the paint not only absorbs carbon dioxide but also generates oxygen and decomposes VOC, acidic and toxic pollutants.
The PureZone additive does not require special conditions to act, capture, and convert CO2 into oxygen and sodium bicarbonate. After it has completely reacted, it can be renewed by air moisture or rain.
Patent pending
Patent-pending additive for paints developed in HUJI
Our Technology Solution
A groundbreaking catalyst that reduces CO₂ and VOCs levels
Renewable
Renewable via washing: no light needed
5X more effective
5X more effective than
any known solution
(171g CO₂/painted m²)
Our Product Vision
To turn buildings into trees and cities into forests
A paint with our product, will turn walls into carbon-capturing, oxygen-releasing surfaces. Like trees photosynthesis, but with far greater efficiency.
Disadvantages of the existing carbon capture coatings
Current paints aimed at reducing CO2 and VOCs are not efficient enough due to limitations in technology, issues with durability and maintenance, environmental and health trade-offs, and higher costs.
Efficiency
Current products do not fully eliminate all pollutants or have reduced efficacy over time.
Cost
High costs are a barrier to widespread adoption, especially in residential projects.
Aesthetic Flexibility
Some air-purifying paints have limited color options or may not match the desired aesthetic requirements of all projects.
Application Limitations
Certain technologies, such as photocatalytic paints, require specific environmental conditions (e.g., light exposure) to function effectively, thereby limiting their versatility.
There is a need for more effective solutions for improving indoor and outdoor air quality, which combat the effects of global warming with the following parameters.