Our Vision
Turn Buildings Into Trees and Cities Into Forests
A paint with our product, will turn walls into carbon-capturing, oxygen-releasing surfaces. Like trees photosynthesis, but with far greater efficiency.
The Technology Solution
A Groundbreaking Catalyst That Reduces CO₂ and VOCs Levels
Patent Pending
Patent-pending additive for paints developed in HUJI.
Renewable
Renewable via washing: no light needed.
5X more effective
5X more effective than
any known solution
(171g CO₂/painted m²).
The Product
Paint additive for reducing CO₂ & VOC
The “PureZone additive”- A white, solid, stable, cost-effective additive for paints and coatings that captures and stores CO₂, releases oxygen, and purifies the air from VOCs.
Patent-pending inexpensive oxidation material- Developed by researchers at the Hebrew University of Jerusalem with dozens of granted patents and marketed products. Their expertise is in toxic gas and materials treatment and decontamination, utilization of carbon dioxide, and advanced oxidation processes.
Easily added into paints- During manufacturing, as shown below. The high-quality paint with 5% additive can capture and store 171 g CO₂/sqm of painted surface, which is five times higher than any other similar paint on the market.
15 liters of paint capture 25.56 kg of CO₂- Equivalent to 2.6 years of CO₂ capture by an adult tree through photosynthesis (a 35 sqm tree captures 27 g of CO₂ per day).
Generates oxygen, decomposes VOC, acidic and toxic pollutants, in addition to absorbing carbon dioxide.
Permanently active without requiring special conditions- Captures CO₂ and converts it into oxygen and carbonate. It renews itself through air moisture or rainfall.
Global Emissions
Global CO₂ emissions hit record highs in 2024, worsening climate change and indoor air pollution. Elevated CO₂ and VOC levels impair cognitive functions and health, while current paint solutions fail to provide lasting orcomprehensive air purification.
CO₂
The most significant greenhouse gas, impacts the weather by absorbing heat and releasing it back to the Earth’s surface. High levels, has a negative effect on human health impair cognitive function, reduce productivity, cause headaches, dizziness, and fatigue.
VOCs
Volatile Organic Compounds sources are furnishings, office equipment, by products from cooking, heating, and smoking, and household products. VOCs cause health issues, eye, nose, and throat irritation, headaches, and more. Long-term exposure leads to nervous system damage and some cancer.
Limits of Available CO₂ Capture Coatings
Current paints aimed to reduce CO₂ and VOCs are not efficient enough due to limitations in technology.
Low Efficiency
Current products do not fully eliminate all pollutants or have reduced efficacy over time.
High Cost
High costs are a barrier to widespread adoption, especially in residential projects.
Application Limitations
Technologies, such as photocatalytic paints, require specific environmental conditions (e.g., light exposure) to function effectively, limiting their versatility.
