ABOUT

Overview

The building and construction industries worldwide are seeking ways to meet legally binding net-zero greenhouse gas emissions targets by 2050. The coating industry, due to its vast surface area coverage, can play a vital role. The PureZone innovative technology aims to develop an additive for environmentally friendly paint and coating that enhances atmospheric air quality by reducing Carbon Dioxide (CO₂) and volatile organic compounds (VOCs) levels. Coatings applied over large surfaces could rival natural carbon sinks in their ability to remove excess carbon.

THE TEAM

The Minds Behind the Mission – Where Science Meets Execution

Gary Zaiats

Co-founder, CEO

Business development and fundraising for early-stage startups in energy and environment.

Adva Bar-On

Co-Founder, VP R&D

Senior R&D and innovation manager. Expert in materials, chemistry, paints and coatings for buildings & constructions. Served as VP R&D in various paint & tech companies over the years (Tambour, Nirlat, Fresco).

Dr. Uri Stoin

Co-Founder, Inventor

Served as VP R&D, CTO, Chief Chemist, advisory board member in Israeli and international companies. Proven experience in taking ideas from scratch to production.

Technology Objectives

Developing new coatings and paints that lower CO₂ and VOC levels, promote sustainability, improve air quality, enhance building maintenance, ensure regulatory compliance, leverage new technologies, and offer economic benefits. These innovations address the growing need for climate action and healthier environments.