
Revolutionizing Air Quality
PureZone's Impact on Building Environments
PureZone's innovative paint technology revolutionizes indoor air quality. Our paint captures CO2 and VOCs from indoor and outdoor environments, releasing oxygen and purifying the surrounding atmosphere for a healthier and cleaner living or working space.


Many elements in our surroundings—such as people, electronic devices, furniture, and building materials—emit carbon dioxide (CO₂) and volatile organic compounds (VOCs).
Without any intervention, these emissions are released into the air and contribute to greenhouse gas accumulation and will cause health issues.
Wall paint and Coatings containing Pure Zone technology captures these emissions, binds them within the paint layer, and converts them into minerals. These minerals are then sealed
within the coating, preventing their release back into the air.
As a result, the spaces become healthier for occupants while emitting less CO₂ into the environment—thereby reducing their ecological footprint
Laboratory POC
of the PureZone Additive with commercial wall paints
Goal:
Demonstrating the capability of PureZone Additive to reduce CO₂ levels in the air when used in commercial wall paints
01
5% of Pure Zone additive was mixed with two commercial exterior water-based wall paints.


Tile without paint

Acrylic Paint

Silicate paint
02
The paints with Pure Zone additive were applied on ceramic tiles and left to dry for two hours at room temperature.
03
The dry-painted tiles were placed in a CO2 measuring chamber. Room air flowed through the chamber. CO2 reduction was measured at the air flow outlet.

Test results - measured in the chamber:
Conclusion:
PureZone Additive substantially reduces CO₂ concentration
5% of Pure Zone additive was added into two commercial
exterior water-based wall paints.


PureZone vs. Conventional Solutions
PureZone's paint technology captures carbon for 6 square meters per liter of paint, which is equivalent to 90 square meters for a 15-liter paint can. This surpasses the carbon absorption capacity of a single tree, which captures 9.86 kg of CO2 per year (27 g CO2 per day).
Carbon-Capturing CO₂ kg/1L paint
Carbon-Capturing CO₂ gr/m² paint*
Years of a tree Carbon-Capturing for 15L paint**
Technology
Comments
01
PureZone
02
Commercial Product
03
On Development Product
1.71
0.28
0.28
285
60
47
2.59
0.55
0.43
Proprietary
Lime-based mineral paint
Paint made of leftover recycled waste concrete powder
Only 5% of additive
Active only 1 year
“Large quantities”-additive
Still in R&D stage
*Carbon Capturing for 6 m²/liter paint = 90 m² for 15L
**A single tree captures 9.86 kg CO₂/year (a tree absorbs 27 g CO₂/day)